simon malls photo
and video direction

The focus was on light. A sense of etherealness. Not just in the studio set-up but the styling, too. We used rotating gallery podiums for statuesque, larger-than-life perspectives. We engaged leaf blowers and fans to create movement. And we hired Sebastian Kim to go behind the lens and bring it luxuriously to life.

Client: Simon Property Group
Project: Spring 2021 Luxury Campaign
Photographer: Sebastian Kim
Location: New York, New York
My Role: Creative Director