professional summary Creative Director with over 15 years of experience in developing innovative marketing strategies for global brands in beauty, CPG, fashion, health and life sciences, retail real estate, spirits, and tech sectors. Skilled in leveraging consumer insights to inform strategic decisions and drive creative excellence across digital, print, and experiential platforms.
Expert in translating business objectives into clear creative responses, fostering cross-functional collaboration, and managing high-stakes projects within budget and deadline constraints.
core competencies • Integrated marketing campaign development • Brand strategy and storytelling for B2C and B2B • User-centric design across various media • Team leadership and mentorship • Client relationship management • Proficient in Adobe Creative Suite and project management tools
work experience
Experiential Creative Director MC2 Experience, Paramus, New Jersey Januar 2022 – Present
MC2 is a full-service production house with 10 offices and 6 production facilities across the U.S. Their Swiss parent company, MCH, owns the IP to Art Basel, Arcual, Paris+ par Art Basel, and more. Recruited by CGO as the creative storytelling lead on full-scale branded events and experiential activations. • Bridge Strategy and Design to foster an integrated creative approach, from discovery and conceptualization through execution implementation and client debrief. • Partner with internal and external roles in development of client/account win strategies, and to oversee project timelines and budgets, ensuring all deliverables meet quality standards.
Creative Highlights: 1800 Tequila Taste Tiendita, 2023, Los Angeles — Influencer Pop-Up Event Beatbox BCD, 2024, Houston — Wholesaler Conference UKG Mini Golf Course, 2024, SxSW — Sponsorship Track Activation Uber for Business, 2024, GBTA — Conference Takeover
Creative Director / Copy Director Simon Property Group, New York, New York June 2017 – December 2021
SPG (NYSE: SPG) is a global real estate powerhouse in mixed-use destinations ($5B revenue). Recruited by CCO for conceptual content and storytelling on campaigns and initiatives for organization’s global brand, as well as individual properties with oversight to allocate creative or freelance needs. • Partnered with C-suite and leasing department as an individual contributor and within collaborative teams on B2B media assets for company’s 200+ domestic and global properties. • Collaborated closely with Media team to provide culturally relevant and strategic recommendations on platforms/channels, features, and historical performance. • Managed multiple agency, partner, and vendor relationships with oversight to allocate creative or freelance needs, including copywriters.
Creative Highlights: Texts from Santa, 2017, Simon Malls — Social campaign that drove 500K visits. Spring Luxury, 2021, Simon Malls — Dynamic media buy delivered 1.8B impressions.
Digital Copy Director Komar, Jersey City, New Jersey January 2014 – April 2017
Komar is the world’s largest wholesaler of sleepwear and lingerie. In 2012 the company launched Komar Direct, a digital-first DTC division with four private brands (CaroleHochman.com, CuddleDuds.com, LeMystere.com, OnGossamer.com). • Managed the digital creative team as a direct report to the EVP of Digital and Ecommerce; efforts contributed to 2x revenue growth during tenure. • Led 2016 creative rebranding of digital sites/assets for Le Mystere, On Gossamer, and Carole Hochman brands in partnership with Art Director and brand teams.
Creative Highlights: Mamas in Pajamas, 2017, Carole Hochman — Social campaign that drove 1M views in two weeks.
Freelance and Copywriter Roles Aeropostale, AKA NYC, ArtClass, BABYBJÖRN, Bernardo, Black Career Fair, Chico’s, dapple baby, Havaianas, Ideatelier, Leota, Macy’s, Make Up For Ever, Polo Ralph Lauren, TPH by Taraji, Vox Profero, and Yummy Spoonfuls.
education Bachelor of Arts in Advertising School of Visual Arts, New York, New York Certificate: AI for Creativity and Leadership The New School, New York, New York 2024