p.s. from aeropostale
app build

Way before the pay-to-play era of social, P.S. from Aeropostale kicked off the holiday 2012 shopping season with “snowflake yourself”, a mobile and Facebook photo app that evolved into an in-store kiosk experience.

With over 100,000 user-generated photo snowflakes created in an 8-week period, the snowflake yourself app was an organic success.

Client: Aeropostale
Partner Agency: Funny Garbage
Location: New York, New York
My Role: Creative Concept Manager