uber gbta conference takeover
Uber for Business was launching a new media campaign to coincide with their GBTA 2024 takeover. The scope was large — at least five unique areas — and involved strategy, graphic design, 3D design, copywriting, and digital content production for all areas.
We were inspired by the mid-century aesthetic of the assets and explored ways to translate these elements into spaces and experiences meant to drive brand recognition and affinity.
Client: Uber for Business
Project: GBTA 2024 Takeover
Location: Atlanta, Georgia
My Role: Experiential Creative Director / Copywriter
Blue Lounge Render
Blue Lounge Complimentary Cafe Render
Blue Lounge Build and Execution
Blue Lounge Complimentary Cafe and Tesla Car Wall
Blue Lounge RGB Wall Activation
Orange Lounge Render
Orange Lounge Affirmation Keychain Activation Render
Orange Lounge Build and Execution
Orange Lounge International Clock Wall
Orange Lounge Affirmation Keychain Activation
Orange Lounge Affirmation Keychains
30 x 30 Exhibit Booth Render
30 x 30 Front of Exhibit Booth
30 x 30 Interior Exhibit Booth
Exhibit Booth Digital Vending Machine
Pickup Dropoff Lounge