ukg sxsw sponsorship activation
As UKG's first year sponsoring a workplace track at SXSW, the brand was heavily invested in its presence and the impact on brand awareness.
The client had one major request: they wanted "wow" factor. We delivered by focusing on details—from props and graphics to messaging and content. It was a fun experience to create, attend, and enjoy.
Client: UKG
Project: SxSW 2024 Sponsor Track Activation
Location: Austin, Texas
My Role: Experiential Creative Director
how we designed and planned for the space…
1600 square feet of ballroom space at the Austin Marriott was transformed into a mini golf experience
a branded starter stand welcomes SxSW attendees
locker area serves as storage plus queue moment for teeing up
the Pay and HR course hole was purposefully designed and propped to be a photo-opp
alternate aerial view of the Pay and HR course hole
it was important to capture brand awareness data for the client so we incorporated simple Q&A touchpoints at each hole
the Good to Great hole features a custom made arch with colorful LED pillars
alternate view of our Good to Great hole with trunk stools for those just passing-through
view of the mini golf experience from the far end of the allocated space
Time and Culture hole are the last mini golf moment
alternate view of the Time and Culture hole
close-up via of the Time and Culture course hole back walls
the actual photo-opp moment was a mini flip book activation
aerial view of the mini golf experience
to get it just right, we staged at our PA facility before freighting
to TX (insert “this little piggy” joke here)
how the activation came together…
