1800 tequila
influencer pop-up
1000s of props. 250 invite-only guests. 90 production days. 6 production artists (including sign painters and a muralist). 4 production spaces. 3 fully dedicated teams. And 1 live night.
The 1800 Tequila Taste Tiendita welcomed LA tastemakers and influencers to celebrate Cinco de Mayo in an immersive and culturally expressive environment custom built to represent Mexican and Mexican-American art.
Client: Proximo Spirits / 1800 Tequila
Project: Cinco de Mayo Tastemakers Pop-Up
Partner Agency: 72andsunny
Location: Los Angeles, California
My Role: Experiential Creative Director
how we designed and planned for the space…
the event was being hosted in one half of a building, so we had to get creative with making the whole storefront look like one event space. we brought in professional sign hand painters to help.
first view upon walking into the tiendita was a logo covered garage door, and a fruit stand full cristalino bottles and agave chips.
to bring full authenticity to our checkout counter we hired a mexican actor to play owner and engage with guests.
influencers love a good selfie moment and we aimed not to disappoint with our mirrored vinyl wall across from produce.
a wall of fridges were hiding a big secret, passage to a speakeasy with professional mixologists preparing cocktails.
icy minimalism was the vibe for the speakeasy. we added textural lighting and artificial haze to add ambiance.
to make sure the guests didn't linger too long and made their way to all the activations and fun waiting in the yard party, we went with a less is more approach for speakeasy seating.
the yard party hosted multiple activation touchpoints including a selfie mirror, cristalino bottle photo-op, commissioned mural art work, multiple bars and food stations — all branded.
propping and styling were minimal in the outdoor space to allow for an authentic yard party ambiance.
aerial view of the tiendita and speakeasy bar.
how the event came together…
