furby 25th anniversary
pr relaunch

The Furby PR plan included an exclusive GMA announcement followed by an immediate in-person appearance 24 hours later, during VidCon Anaheim 2023. We designed, built, and activated two experiential booths with outdoor lounge areas to set the stage for the big media play.

To elevate the experience, we partnered with Hasbro’s social team to create two AR Instagram filters tailored to the booths: Furby's Room and Furby's Karaoke Club.

Client: Hasbro
Project: Furby 25th Anniversary Relaunch
Location: Anaheim, California
Senior 3D Designer: Wyatt Wehking
Senior Graphic Designer: Arianna Lee
My Role: Experiential Creative Director

Fans were invited to search for three physical markers — a tarot card, furbish dictionary, and pizza box — in the furby room to reveal exclusive intel on their new bff.

ar world effect filter

It’s not every day you get to Furbify yourself to sing and dance along in Furby’s karaoke club, but if you do, it’s more fun with your boss.

ar face filter

evolution of the experience design

  • v1: retrofitted 30' shipping container

  • v2: individual 8 x 10 container booths

  • v3: focused booth themes

  • v4: addition of prop / selfie wall

  • v5: addition of lounge spaces

  • v6: close-up of furby's room design

  • v6: close-up of furby's karaoke club design

  • the execution: furby's room

  • the execution: furby's karaoke club

  • the execution: back lounge

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